CF Silence - Enhancing Communities

The Biggest TikTok Marketing Flops: When Big Brands Missed the Beat

There is no denying the power of TikTok as a marketing tool. However, not all brands have been successful in their TikTok marketing efforts. Have you ever heard or read news about a brand’s TikTok campaign gone wrong? Here are some of the biggest TikTok marketing flops that have happened so far. In the end, you’ll learn how to avoid making the same mistakes.

Pepsi’s Tone-Deaf Dance

Known for their refreshing beverages and catchy slogans, they decided to jump on the TikTok bandwagon with a dance challenge of their own. But unfortunately, their attempt at riding the viral wave ended up being more like a wipeout. In an effort to connect with the younger generation, Pepsi launched the #PepsiChallenge on TikTok, encouraging users to create videos showcasing their best dance moves while holding a can of Pepsi. Sounds harmless enough, right? Well, not quite. The problem arose when people started pointing out that the campaign seemed tone-deaf and out of touch with reality. Instead of resonating with TikTok users and sparking excitement around their brand, Pepsi found themselves facing backlash from those who felt that they were trivializing important issues. The disconnect between the brand’s intentions and what was happening in society ultimately led to this marketing flop.

Luxury Lament – Gucci’s Glitch

Even the most prestigious brands can make missteps in the fast-paced world of TikTok marketing. This once happened to Gucci. Gucci’s foray into TikTok began with high hopes and great expectations. With its iconic logo and trend-setting designs, it seemed like a perfect match for the platform’s youthful audience. However, their attempt to create buzz fell flat when they launched a hashtag challenge that quickly backfired. The #GucciModelChallenge encouraged users to showcase their best runway walk while wearing Gucci outfits.

The intention was to generate user-generated content featuring their products and boost brand engagement. Unfortunately, what they got instead were videos mocking the challenge or using it as an opportunity to criticize the brand. The glitch in Gucci’s approach was failing to consider how this challenge could be perceived by TikTok users who may not have access to or affinity for luxury fashion. It came across as elitist and out-of-touch rather than inclusive or inspiring. Instead of showcasing diversity and creativity, which are central values of TikTok, this challenge focused solely on promoting lavishness – something that didn’t resonate well with its audience.

Fashion Faux Pas – H&M’s Hashtag Gone Wrong

This brand attempted to engage with users by encouraging them to create videos using the hashtag #HMxMe. However, what was intended to showcase H&M clothing in a positive light quickly turned into a PR nightmare. Users began posting videos highlighting the controversies surrounding the brand, such as allegations of unethical labor practices and cultural insensitivity. Instead of seeing happy customers flaunting their H&M outfits, viewers were confronted with calls for boycotts and criticisms of the company’s actions.

The lesson here? Brands need to be aware of their reputation before launching any social media campaign. It’s crucial to thoroughly research how your brand is viewed by consumers and address any existing concerns or controversies before diving headfirst into TikTok marketing. Remember, even big brands aren’t exempt from making missteps in their marketing efforts on TikTok or any other social media platform for that matter. The key lies in using these mishaps as learning experiences rather than dwelling on failures.…

Brittany Talmage11/27/2023

Digital Marketing

Social Media Marketing: Reasons Your TikTok Follower Number Isn’t Growing

As one of the best social media to grow our business, TikTok has been growing in popularity with influencers and businesses alike. But why is it that some of us are having trouble getting our follower numbers up? Many marketers are struggling to gain traction on the platform, but they can easily get more followers from these guys at https://www.socialboosting.com/buy-tiktok-followers. If you’re running a social media marketing campaign and your TikTok follower number isn’t growing as fast as you’d like, don’t worry. We’ve got you covered. Today, we’ll shed some light on the reasons why your TikTok follower number may not be growing and how to fix the problems. Stay tuned.

You’ve Failed to Leverage the Trends

In TikTok, you can see which videos are trendy by looking at the “For You” page. This is where TikTok shows users trending content they may be interested in. When launching a new campaign, it’s important to leverage the trends on TikTok. It’s best practice to create content related to the trends before launching your hashtag or challenge. Not only will this attract more followers, but it will also increase the chances of your content getting shared.

Your Content Doesn’t Go Viral and Relevant

Content is the king of social media. If you want more followers on TikTok, your content must be engaging and relevant to the platform. It should be easy to understand, entertaining, and engaging. Also, if you can create viral content, there is a huge chance that you will get more followers than usual. Many users on TikTok love to watch and share viral content. So, if your content goes viral, your product sales will grow.

You Don’t Have Enough Engagement

User engagement is crucial to get more followers on TikTok. When your content gets liked, commented, and shared, it will appear on the “For You” page of their followers and friends. Make sure that you are engaging with your followers by responding to comments, liking their posts, and commenting on their content. These actions will help create a positive relationship with your followers and encourage them to share your content.

You’re Not Following the Algorithm

Last but not least, keep in mind that TikTok’s algorithm plays a huge role in determining which videos get promoted and seen by users. If you want to grow your follower numbers, understanding how the algorithm works is more lucrative than you think. You can use tools such as BuzzSumo or SocialBlade to track what content is trending on TikTok and optimize your posts accordingly. Sometimes, it’s best to follow the trends, and other times it’s better to be creative and unique.

By understanding why your TikTok follower number isn’t growing, you can start working on fixing the issues that are preventing you from reaching your goals. Implementing these tips will help increase engagement with your audience, get more followers, and ultimately grow your business.…

Brittany Talmage11/26/2022

SEO

Ultimate Guide to 1-on-1 SEO Training and Coaching

Undoubtedly, SEO is one of the most complex and challenging aspects of online marketing. It often seems like there are new changes and updates to the search engine algorithms every other day. And if you’re not keeping up with these changes, your website can quickly fall down the search engine rankings. Many business owners turn to 1-on-1 SEO coaching and training programs. And now, you may be wondering how they talk about SEO designed explicitly for your business. Well, in this post, we will also share the benefits of 1-on-1 SEO coaching and how to find the best program for you.

The Overview of 1-on-1 SEO Coaching and Training

1-on-1 SEO coaching and training is a program where you work with an experienced SEO coach or trainer one-on-one. This means that you will have the chance to get personalized attention and advice that is tailored specifically to your business. All you’ve got to do is to schedule a session, and then you can discuss your SEO goals and strategies with your coach. 1-on-1 SEO coaching is different from attending an SEO training course. This is because, in a coaching program, the focus is on you and your business specifically.

In a training course, on the other hand, the focus is usually on general SEO principles and strategies. Simply put, with 1-on-1 coaching. However, the focus is on teaching you how to do SEO yourself so that you can continue to improve your website’s ranking even after the coaching sessions are over.

Benefits of 1-on-1 SEO Training and Coaching

Now that you’ve got a better understanding of what 1-on-1 SEO coaching is, let’s take a look at some of the benefits you can enjoy by signing up for such a program. One of the main benefits of 1-on-1 SEO coaching is that you will be able to get personalized attention and advice from an experienced coach. This is unlike attending an SEO training course that focuses on general principles and strategies.

With 1-on-1 coaching, your coach will be able to take a look at your website and your unique situation and then give you specific advice on what you need to do to improve your website’s ranking. Another benefit of 1-on-1 coaching is learning at your own pace. In a training course, the instructor will have to move on to the next topic even if you’re not yet done with the previous one. But with 1-on-1 coaching, you can take as much time as you need to understand and master each concept before moving on to the next.

How to Find the Best SEO Coaching Service

So, isn’t it great to know all the benefits you can enjoy from 1-on-1 SEO coaching? If you’re now sold on signing up for such a program, your next question is probably how to find the best SEO coach. After all, many coaches out there claim to be experts in the field. Here are some tips that you can use to find the best SEO coach. To find a good SEO coach is to check their credentials and experience. Please make sure that the coach has been in the industry for many years and has helped numerous clients achieve their desired results.

Next up, you should also look at the coach’s website. A good SEO coach should have a well-optimized website that ranks high in the search engine results pages. This clearly indicates that the coach knows what they are doing. And, of course, look for genuine reviews and testimonials from the coach’s past clients. These will give you a good idea of what it’s like to work with the coach. So what’s the bottom line? 1-on-1 SEO coaching and training is an excellent way to learn everything about SEO so that you can continue improving your website’s ranking even after the coaching sessions are over. And by following the tips above, you should be …

Jakob Barajas10/24/202205/08/2023

SEO

Solid Reasons You Should Be Hiring a Digital Marketing Specialist by Now

Like most business owners, you probably think you can handle your company’s online marketing yourself. And while it’s true that you can learn the basics of digital marketing, there is a lot more to it than just creating a Facebook page and tweeting a few times a day. That’s where a digital marketing specialist comes in. A good specialist, like Boba Digital, can help take your company’s online presence to the next level and generate more leads and sales for your business. In fact, this agency particularly does seo for web3 agencies. So why not your business, too? Let’s talk about why you should be hiring a digital marketing specialist.

You Can Always Trust the Professional Service

When it comes to entrusting your business’s online marketing to someone, you can always trust the professional service of a digital marketing agency. These agencies have the experience and expertise to get the job done right. They also have a team of specialists in various aspects of digital marketing, from SEO to social media marketing. It means you can be sure that your online marketing campaign is in good hands.

You Can Target the Ideal Buyer

If you’re struggling to find a way that your ideal target customers will buy your products or services, a digital marketing specialist can help you target the perfect buyer. They will use their experience and knowledge to create a targeted marketing campaign to reach the right people. As a result, you’ll see an increase in leads and sales from your online marketing efforts.

You Can Reap the Rewards of Expensive Marketing Tools

Digital marketing specialists have access to expensive marketing tools that you may be unable to afford. But because they use these tools for their clients, they can get discounts they can pass on to you. This means that you can use the same tools that big companies use to market your products and services online without spending a lot of money. That’s quite a wise investment, isn’t it?

You Can Focus on Growing Your Business

Last but not least, by hiring a digital marketing specialist, you can focus on growing your business. You don’t have to worry about learning all the ins and outs of online marketing or keeping up with the latest changes. That’s the job of your digital marketing specialist. And because they’re experts at what they do, you can be sure that your online marketing campaign will be a success. So, nothing can hold you back from growing your business and achieving your goals.

So, what’s the bottom line? Now is the time to do it if you’re not hiring a digital marketing specialist yet. If not, you’ll be missing out on opportunities like getting more leads and sales, reaping the rewards of expensive marketing tools, and focusing on growing your business. Don’t wait any longer. Hire a digital marketing specialist today and see the difference they can make for your business.…

Brittany Talmage08/23/202201/06/2023

SEO

SEO Tips to Improve Traffic

SEO is an important aspects of online marketing. If you are not doing SEO correctly, you are missing out on a huge chunk of traffic that could be coming to your website. Many companies are now investing heavily in SEO, and for good reason. They are investing big amounts of money because they know how important it is to be visible online. Here, we will discuss some tips that will help improve your SEO and bring more traffic to your site.

Use Long-Tail Keywords

The first tip to improve your SEO is by using long-tail keywords. These are keyword phrases that are more specific and usually longer than the traditional one or two word keywords. Long-tail keywords are great because they tend to have a lower search volume, which means there is less competition for them. They are also more specific, which means that the people who are searching for them are usually further along in the buying cycle and are more likely to convert into customers.

Use Title Tags and Meta Descriptions

The second important aspect of SEO is title tags and meta descriptions. These are the snippets of text that appear on the search engine results page (SERP) when your website comes up for a certain keyword. The title tag is the blue link that appears, and the meta description is the black text beneath it. These are both important because they give people an idea of what your website is about and what they can expect to find if they click on it. Meta descriptions are also important because they are one of the first things that Google looks at when determining whether or not your website is relevant to a certain keyword.

Use Google AdWords

Third tip is to use Google AdWords is a tool that allows you to place ads on Google’s search engine results pages (SERPs). When someone searches for a keyword that you are targeting, your ad may appear at the top of the SERP. This is a great way to get more eyes on your website and improve your SEO. Google adwords have two types of bidding. One is cost-per-click (CPC) and the other is cost-per-impression (CPM).

Use Social Media

The final tip is to use social media. It is a great way to connect with potential and current customers. It is also a great way to promote your website and improve your SEO. You can use social media to share blog posts, product pages, or any other content from your website. You can also use it to build relationships with other businesses and industry leaders.

So there you have it – our top seven SEO tips to improve traffic. We hope you found this information helpful and will put some of these strategies into practice. Keep in mind that SEO is an ever-evolving field, so make sure you stay up to date on the latest changes and trends. And most importantly, experiment with different techniques to see what works best for your website. What was your favorite tip from today’s post? Let us know in the comments below.…

Jakob Barajas07/13/202205/08/2023

Web Design

Tips for Choosing a Web Designer

When you have a negative experience working with web designers, the process becomes frustrating and can negatively impact the company’s bottom line. Finding the best team to bring your vision to life is difficult and should be given serious consideration. Since the website is an extension of your organization, it should be logical and functional while maintaining the character and aesthetics of your brand. Therefore, working with someone that understands your vision, offering suggestions and feedback is essential. Luckily, you can work with the best company for your web design gold coast. The company offers more than digital designs and has a dedicated team of experts.

Below are some tips for choosing the best web designer:

Consider Your Previous Web Designer

It is a misconception that when you go back to the original designer, you end up with something similar to the existing website. However, a good graphic designer can produce varied designs depending on your requirements. Therefore, their natural style should not be a factor. Also, with new technologies, there are tools available to enable them to produce designs that exceed previous work.

Check the Scope of Work

It would help if you considered the scope of work of different designers by looking at what they include in their quoted fee. For example, some incorporate favicon designs and logos in their projects, while others need a graphic designer. Also, others offer screen share tutorials or customized cheat sheets to take you through the site and the updates required, while others pass you a finished website.

Check Experience with Multiple Industries

You might think it’s great when the company specializes in one industry since, for instance, when they only handle websites for dentists, they must know more about dentistry. However, this could also mean that you end up with a website similar to what exists in the market. When a web company has clients from various industries, they create unique websites to reach a more diverse and extensive audience. To surpass your competitors, you need a unique website that stands out.

Consider Their Portfolio

A good web designer needs to have many websites in their profile. Identify their past projects from a related industry. Also, you can search for the designs that you like. However, remember that the best designers can produce what is needed to appeal to a target audience. Therefore, don’t be put off if the sites in their portfolio are not your style. Think objectively and consider whether you can enjoy them if you are a target audience. Also, think about whether you can be impressed to get in touch with the company promoted.…

Brittany Talmage05/27/202110/01/2023

Digital Marketing

Ways to Market Your Business Online

Running a successful business is not an easy task. There are many things one is supposed to do, and this includes marketing. For a long period, many enterprises have been looking for new and innovative ways to market their products and services. Since there is much competition, marketing has become an essential part of helping a business reach potential customers.

If you want to market your business effectively, you should try online marketing. Many people have access to the internet, and this has provided one of the largest marketing platforms.

If you have not tried online marketing, your business may be missing a lot of the benefits it offers. Here are some of the ways you can market your business effectively online.

Investing in Web Design

The first step you should take when marketing your business online is to build an online presence. The most effective way to have an online presence is to have a website. It is now considered a necessity for enterprises to have websites.

Having a website will help people interested in your business learn more by reading the information provided at the site. It will pay off if you seek the services of a professional in website design. Having a good-looking website that is easy to navigate and read will attract more potential customers, thus helping your business make more sales.

Using Search Engine Optimization

After you have created a website, the next thing you should consider is the SEO rankings. Search engine marketing is an essential part of online marketing. It is important to note that how your website is ranked by search engines like google will play a significant role in determining the number of people who visit it.

Since many businesses provide the same service or goods as your company, there are many websites with the same content. To be ranked higher by search engines, you should ensure that you increase traffic on your website.

You can attract more visitors to your website by providing relevant and interesting content. You should also ensure that your website has a fast-loading speed as people tend to dislike sites that take long to load.

Utilizing Email Marketing

There are many forms of online marketing you should try, and one of them is email marketing. There is more to email marketing than sending emails. There are many tools and software that will be crucial in helping you market your business using emails.

Some tools use big data in making a list of potential customers that are likely to read the emails you send. Also, some tools personalize the emails your business sends to potential customers.

Marketing your business online will be crucial in helping it succeed by making more sales and profit.…

Shelly Williams01/04/202103/05/2022

Digital Marketing

Benefits of Using WooCommerce for Your Online Business

The internet has completely transformed how we do things. Initially, the internet was used to provide information about something, but now pretty much everything is done online, including shopping. That is why hundreds of new online businesses are started each day. However, these businesses have to be hosted on a platform for customers to access them.

When choosing a platform to host your online business, you first have to check whether it has the potential to grow your business. Woocommerce, for instance, boasts of more than 2.3 million online business dealers from all over the world, an indicator that it can assist your business to grow.

Here are the top benefits of using WooCommerce for your online business.

Pricing

If you are looking for a hosting platform for your new online business, then WooCommerce is the ideal option. On top of being easy to use, this ecommerce application is also free to use. Bear in mind that there are several online business applications out there, some of which are free while others have to pay thousands of dollars in the form of annual subscription fees.

When compared to other e-commerce applications, WooCommerce easily emerges as one of the top applications. A new online business can leverage its capabilities without incurring costs on things like proprietary software licenses. However, you may be required to pay some money if you wish to add some third-party extensions to your WooCommerce online business account.

WooCommerce Can Be Customized at Will

This is perhaps one of the most significant benefits of using WooCommerce. You can add new features to your account using plugins to make your WooCommerce store more effective. There are numerous WordPress plugins, themes, and extensions that can be used to customize your WooCommerce account in the manner that you prefer. Developers are allowed to develop extensions that can be added to your WooCommerce platform to improve its functionality. Other online business hosting applications do not accept the addition of extensions or plugins.

You Can Sell Anything on WooCommerce

WooCommerce is one of the most flexible online business hosting platforms. You can practically sell anything here, ranging from digital products, subscriptions, physical products, and many more. With WooCommerce, you are not restricted to what you can sell. Whether you are dealing with a specific product or multiple products, then WooCommerce is the site for you.…

Brittany Talmage11/14/202003/05/2022

Digital Marketing

Why You Should Use Video Brochures in Your Business Marketing Strategy

The advancement in technology has transformed various areas, including marketing. It has seen the development of new marketing strategies, including video brochures. You can consider employing this method to market your company uniquely and gain an edge against your competitors. Besides, you can pair video brochures and direct mail to reach your target audience incredibly. You will also take advantage of the traction that video brochures are gaining, as they bring new conversations in marketing.

Here are some of the reasons you should use video brochures in your business marketing strategies:

Long-Term Impact

While printed brochures are common and can be found anywhere, a video embedded in a brochure is a unique and a top-notch tool. The communication and display of your business offerings through video brochures attract new customers and leave them pondering your company. It leaves them with lasting impressions making yours the business on top of their mind whenever they need the products that you offer.

Wide Accessibility

You can rest without any worry when you have video mailers and brochures. You can be assured of an excellent presentation even without good internet speed or WiFi availability.The video brochures enables you to reach existing and potential customers with high-quality information round the clock and in any location.

Furthermore, you have information stored locally on the brochure with the possibility of being updated with the USB cable, making internet connection unnecessary. The standard brochures have 128MB memory, which can play up to 7 minutes of video content. You could upgrade the memory up to 2 GB to have as much as 2 hours of video viewing.

An Edge Against Competition

The effectiveness of brochures as marketing tools is well known. You can opt to set yourself apart from the competitors by offering your customers brochures with more than the standard texts and pictures. You can have a video as part of your brochure to make your clients see how far you can go for them and to have the upper hand on your rivals.

Convenience

The video brochures allow the customers to view them at a convenient time. Besides, the businesses get great convenience since they can have different content whenever they want by changing it. They can easily edit and swap the video content by utilizing the USB drive.…

Brittany Talmage07/04/202003/05/2022

SEO

Top Tips for Choosing the Right SEO Company

For you to achieve successful results for your organization or company, you will need to take some of the preliminary steps to ensure that you get the right SEO company. With experts from SEO-Agentur Wien, there are a lot of things that you will gain that could help your business thrive online. Once you make up your mind and you need an SEO company, the following are some of the factors that you need to consider.

Identify Your SEO Goals

One of the vital factors that you need to put into consideration when looking for an SEO company is defining your SEO goals. In other words, it is advisable to figure out some of the areas that you need to improve. In a situation where you need a whole website, make sure that you are dealing with a professional SEO company.

If you are not sure on some of the sections that you need to improve, ensure that you get a digital marketing analysis done. When you have a professional agency, you are in the right position of improving on some of the areas that are essential to your business.

Check on the Company’s Specialties

When you are hiring an SEO company, one of the things that you need to look at is the company’s services and specialties. In other words, take your time to look at the intended company’s websites to see if they tend to specialize in any of one service line or industry. If they specialize in your area, make sure that you consider hiring it.

Define Your SEO Budget

Before you invest in a professional SEO company, it is advisable to ensure that you define your budget. In simpler terms, it is recommended that you set a budget that will help you to find certified SEO services that you can afford. Business owners should avoid SEO services that they cannot afford because they will later bring other financial issues.

Check Reviews and References

When you need professional SEO services, it is advisable to check what a given SEO firm has accomplished in the past. In doing this, it will provide you with a clue of some of the services you expect to get from the company you intend to choose. Therefore, make sure that you go through the reviews and references of past clients to know the kind of services that you will get.…

Jakob Barajas05/07/202012/06/2023

SEO

Search Engine Optimization Tips for Dentists

Successful search engine optimization requires analysis and effort over time. In fact, SEO ought to be part of your dental clinic marketing budget. That is because most of the patients will find you online through search engines. However, search engines continue to change their algorithms.

You are probably surprised that your competitors are dominating online searches. If that is the case, then they are probably working with SEO experts. Your practice must be found online. It is possible that some people who recently moved to your area are looking for a new dentist. So, will they come across you or your competitor? These are some of the tips that can change your dental SEO game.

Responsive Website Design

As you know, websites are designed to appear great on the desktop and friendly to mobile devices. Most web designers ensure their sites are Google mobile-friendly. Nowadays, a lot of things have changed, and you need to ensure that your website should be designed for mobile users first. Search engines can omit your website from the SERPs because your website is not optimized for mobile devices.

Website Speed

Page speed and load time are quite important as people get to click around the website for a few seconds. Therefore, if your site is slow to load, you should improve the website speed. It is no surprise that search engines love websites that load fast. For instance, if Google has a few results that compete for the target keyword, it is accepted that Google will prioritize the website that loads faster.

SEO Best Practices

There is a need to improve certain aspects of your website’s design and architecture. In this way, you can improve the number of pages of your website that are indexed by search engines. Moreover, you will increase the likelihood that your pages can rank higher for the targeted keyword phrases. You should note that website content and architecture must be handled methodically and carefully.

Work with Dental Marketing Companies

If you are running a small dental clinic, you should avoid working with large dental marketing service companies. You can easily find reputable local dental SEO companies. Remember that large marketing services companies may have a lot of clients that may rarely pay attention to your business. Also, the level of personal service you get can vary a lot.…

Brittany Talmage04/10/202003/05/2022

Social Media Marketing

How Does a Brand Market on TikTok?

TikTok is an easy-to-use platform to create different kinds of videos of themselves dancing and miming to your favorite song tracks. You can download this app for free on the Apple store for IOS users, and Play store for android users. Like the other social media and video-sharing apps, you start by creating an account the first time you open the app. Some people only like to watch, and some have more confidence to make a video and upload it for other people to see. If you are one of those people, there is a TikTok influencer agency which you can join. TikTok influencers make money because of the brands that use TikTok as their marketing tool. But the question is, how does a brand market on TikTok? Here’s how:

In-Feed Native Videos

Whether you use those videos as a paid promotion, or from your organization TikTok channel, you could think about sharing some in-feed native videos. These videos usually last up to fifteen seconds; despite that, you can also share a brief video clip as short as nine seconds. The content of the video will be up to the brand, as long as it is appropriate and does not contain unnecessary video clips.

Hashtag Challenges

TikTok users respond particularly well to different challenges. Multiple videos and dance challenges are going on at any time for TikTok users to take an interest. The standard type of TikTok challenge includes someone setting up the TikTok challenge (starting its name with a #, thus the term Hashtag Challenge). That person usually challenges other TikTok users to make and share a specific kind of video. TikTok lately imparted a deck to a European advertisement agency, and they are the ones who recommended the hashtag challenges as an incredible promoting position for the platform.

Influencer Marketing

Influencer marketing is probably going to be the most effective form of advertising on TikTok. You do not experience the ill effects of the negative ramifications of advertisements, and you do not need to stress over structuring the right audience as you do with in-feed native videos on your company’s TikTok account. You only need to work with you TikTok influencers to think of imaginative and creative strategies that help them excite the interest and curiosity of their audience to develop an interest in your brand, products, and services. Similarly, with influencer marketing, you should take most notification of measurements identifying engagement and awareness. These can be an incredible manual for brand loyalty.…

Jakob Barajas03/05/2020

Digital Marketing

Benefits of Hiring a Professional Web Designer

Any business that wishes to have a competitive advantage in the online or offline space must have a professional website. The Internet is the leading source for people to find information, with business research being a prime reason to perform a search on the Internet. Do not worry anymore; you can get your business upgraded technologically by web design. You will get a professional touch to your business’s website and the best value for your money.

Businesses that lack a professionally created website risk losing potential customers on the online space and in their storefronts. Currently, customers are evaluating products and companies long before they decide to make a purchase. If your website does not seem secure or professional, customers will move to the next vendor.

Sales and credibility tend to be the two main factors for having a professional website created for your business. The following reasons help you understand why a professionally built website is crucial to your business. They include:

Custom Design

Hiring a professional web agency assures you of a site created to suit your business. The web designer evaluates your business and products, and works with you towards your goal is for the website. The designer customizes the site to meet your specific needs, such as whether you want to generate sales online, walk-in sales, or informational purposes only. If you create the website by yourself, you limit the capabilities of the site and often restrict text and graphics. A professional web designer is not bound to these restrictions.

Visual Properties

The appearance of your site, the way it navigates, the graphics, and the colors used are significant. Clients neither like to search for information nor do they wish to be barraged with loud colours and crowded text. A professional designer designs the message, color scheme, and navigation to a user-friendly state.

New Technologies

The Internet changes daily. New technological advancements, new computer codes, new ways to draw clients to your site happen daily. A professional web designer creates the website using the latest trends and the technologies for optimal success. Many DIY site builders will not allow RSS feeds, videos, or links on your website, which can adversely affect your site.

Seo Compliance

Search Engine Optimization is a technique that professional web designers use to make your website receive high rankings from search engines. If search engines cannot find your website easily, your potential customers will not either. For customers to find your site, it is best if you optimize it.…

Shelly Williams12/17/201902/13/2020

Digital Marketing

Why Is It Crucial for Businesses to Hire a Reputable Website Designer

And the battlefield has gone to web designing. Before, the competition was about having the best advertisement on TV or having your print ads the most visually appealing. Today, businesses have their websites to compete with other websites of other companies with similar products and services.

Indeed, websites are the display rooms of business companies. Like a display room, it should have all the flavors to attract customers to come and view. It must also have the convincing power to let visitors engage in a sale.

They Are Marketers Themselves

Being in the web design industry means that the company which offers its services to design other companies’ websites is an astute businessman who knows the importance of having a good website design. You probably came to know of their website when you were searching on Google search because they are occupying the top ranking. When you employ such a web designing company, it must know how to get you there.

So for a company to hire the services of a web design company, before zeroing in on the best choice, visit their websites and compare who has the most striking website. You are going to have one powerful website also when you hire the one with the most convincing website.

And because they are marketers themselves, they know the importance of a website and how it is correlated to your other marketing strategies.

They Have Been Doing It

A web designer can only be reputable when he has been in the business for a longer period of time. Through that period, he must have gained the top-of-the-line expertise that makes him a better web designer than the others.

One factor also that makes a web design company reputable is the number of satisfied businesses that sought their services because their website has been of great help in achieving their goals.

They Go the Extra Mile

An ideal web design company maintains unconditional customer support. Knowing that internet technology might be foreign to some business owners, they know that they have to work hard to let them understand the whole thing. With 24-hour customer support, they know that it may take a while for some businesses to be able to grasp the meaning of their effort.

Websites are indeed the bread and butter of an online business. If it is not good, there are other kinds of bread that are good to chew.…

Jakob Barajas12/08/201903/05/2022

Digital Marketing

A Beginner’s Guide to Google Ads

Google Ads has been one of the main options that marketers choose these days due to its affordable services and effective outreach. Seriously, who would have thought of advertising brands or products on the search engine itself? All this time, advertisers are forced to be content with conventional options only. With Google Ads, they can now change the direction of their marketing games. The available features and references make things even easier for marketers to do their campaigns. Indeed, that is how powerful Google Ads is.

However, some first-timers do not know what to do with their choices. They can end up maximizing websites or affiliate marketing but never get a chance to reach new audiences with Google Advertising Network. If you are one of these people, the information below will help you deal with your first-time awkwardness in making the most of the network.

The Adwords Auction

Yes, you heard it right. The entire system resembles traditional auctions you see on television, with bidding and the highest price. You need to be specific about the prices you put on the table to bid the position and the audiences that you are trying to reach. Then, you need to decide how much dollars you are willing to pay for every click or successful advertising. Remember that the auction works like affiliate marketing. It pays per result, meaning that the system requires commissions per successful outreach. For example, if a user sees your advertisement and decided to click and contact your company, it means that you have to pay Google for giving you the platform for marketing.

Although it sounds expensive, it proves to be quite affordable. Just imagine how much your company can make per year if hundreds of users access your ads daily. If you are the highest bidder, it means that your ads will show up on the first page whenever a user types certain keywords that you use in your campaigns.

Keywords

The above paragraph mentions the importance of keywords aside from the bidding game and the auction system. Effective keywords will ensure faster and more effective outreach as you can predict which words that users like to type. In this case, you need to use the free Google keyword planner. The feature works by selecting the best keywords for your business according to the most typed words on the search bar.…

Brittany Talmage11/28/201910/29/2020

SEO

Considerations When Hiring an SEO Agency

If you’re a business owner, then there is a huge chance that you own a website. After all, having a website is a must nowadays given the fact that people usually rely on the internet if they need something. For instance, a person who is planning to travel to Brisbane will search the internet to look for hotels around the area. If you’re a Brisbane-based hotelier, but you do not have a website, then you’ll miss out on that potential customer. Imagine how many internet users browse the internet every day to look for hotels in Brisbane.

However, keep in mind that having a website alone is not enough. Instead, your website should also rank high in search engines in order to gain an online presence. If possible, your website should rank on the first page of Google or other search engines. Remember, 95% of online users do not scroll past the first page of Google or other search engines.

Therefore, optimizing your website is important if you want to make use of it. How do you optimize your website, though? If you do not know anything about search engine optimization, then your best bet is to seek the services of SEO agencies. If you’re based in Brisbane, then seek for companies who offer SEO services brisbane. Let us now look at some of the factors to consider when hiring an SEO firm.

Tailor-Fit Services

For starters, ensure that you choose a company that will tailor-fit their services depending on your business. Therefore, discuss your goals with the company so that they can come up with the right strategies to help you achieve your goals.

Services Offered

Next, you need to find out the services offered by the company. As much as possible, opt for a company that offers a wide array of services. Besides SEO, they should also offer web design, content creation, lead generation, video production, display marketing, and social media marketing, to name a few. This way, they can offer you a wide array of services, depending on your business needs. On the other hand, see to it that they take a specialization in search engine optimization.

Reputation

One more important factor to put into consideration when in search of SEO agencies is the company’s reputation. Remember, every company will claim that they’re the best in the business. It is your job to find out whether or not it’s true. One of the best ways to determine their reputation is to search for reviews pertaining to them.

Start looking for reviews on their official site BY checking their testimonials page. If they do not have a testimonials page, then you do not need to worry because you can always look for third-party review sites. For instance, find out about their Google ratings. Moreover, you can check out their social media pages, as some of the clients prefer leaving their comments on social media platforms.…

Shelly Williams10/10/201902/28/2024

Social Media Marketing

Seven Reasons To Consider Social Media Marketing

Today, most consumers are online, and that is why your business should have a strong online presence. The truth is that most internet users are a member of social media platforms like Facebook, Instagram, Twitter, just to mention a few. For this reason, social media marketing has been getting lots of attention and for excellent reasons.

Discussed below are some of the reasons why you should consider social media marketing for your business.

Excellent Customer Service

Social media marketing will help you to provide better customer service as social media handles enable you to see what your clients have to say about your products. Furthermore, they allow you to reply to their comments to their satisfaction. Unlike most marketing avenues, social media marketing connects you instantly with your audience.

Better Brand Recognition

Most people are turning to social media platforms to make their brand known. Your target audience cannot consider your products if they are not thinking about them. Since a considerable fraction of your target audience is present in social media sites, you should ensure that you post about your products regularly so that people know and think about them.

Cost-Effective

Social media marketing is popular because it is cost effective. If you have tested other marketing channels, you know that they can cost a fortune. Once you have identified the products you want to market on social media, you just need to create an account on different platforms, and you are ready to start. You don’t have to waste our money on marketing strategies that don’t work.

Identifying the Target Audience

Unlike other forms of marketing, social media marketing will help you to identify your target audience. You can analyze your competitors so that you know more about those who frequent their social media handles for more about their products.

Boost Brand Equity

Market your business on social media if you want to raise its brand equity. Your brand equity is equal to the number of customers that are aware of your business. Social media marketing will make people have a better perception of your business.

Improving Search Engine Rankings

If you want your site to be on the first page of search engine rankings, you should combine social media marketing and other marketing strategies. When you start marketing your products on social media pages, you will be sending more people to your website, increasing your ranking.

Raise Conversion Rates

Social media marketing will increase your conversion rates significantly. The interaction that you have with your clients on social media will convince some of them to be loyal customers. When you interact with your target audience, they feel that they are a critical part of your business.

Clients will be more willing to spend if they feel more valued. If done correctly, social media marketing will help you to optimize your presence online and grow sales. Social media marketing is part of any successful online marketing strategy. What are you waiting? Create social media accounts today and begin selling your products to the masses within a short time.…

Jakob Barajas04/03/201909/05/2019

SEO

Seven Tips To Choose SEO Specialist

Do you want to make your website popular online? The first step that you should take is to approach a reputable SEO firm. The specialists will optimize your site so that search engines can find it without much difficulty.

However, you should exercise lots of caution when selecting an SEO firm to get all the services that you need. Presented in this post are some tips to select an SEO specialist that will enhance your online visibility.

Expertise

Does the specialist that you want to choose has the necessary experience in SEO? Have their clients been successful in improving their online visibility? Just like in other fields, the experience of the professional that you choose plays a key role in determining whether you will enhance your online presence or not.

Excellent Reputation

Additionally, it’s vital to hire someone that has an exceptional name in the industry. A good reputation means that you can trust the firm in question to deliver high-end services. A professional that has made an excellent name for themselves know what they are doing and will guarantee you excellent results.

Website

Check the website of the SEO service provider that you wish to hire. An excellent SEO company has a well-designed website and will work on yours to become like theirs.Thus, don’t forget to have a closer look at the website of the SEO specialist in question and its ranking.

Reviews and Testimonials

Check the reviews and testimonials left by the previous and present clients. The reviews and testimonials should be posted on the site of the company providing the services.

Reviews and testimonials shed more light on the quality of service offered by a specific firm and will help you to hire the most appropriate service.

Cost

Next, you need to contemplate the amount of money you are going to spend for the SEO services. This is critical as it will help you to get a service provider that you can afford. Don’t just settle for the first service provider that you come across.

Carry out proper market research so that you find an SEO budget that can tailor their services to suit your budget. Ask for price quotes from a few of the firms that you have shortlisted for the job and compare them to identify one that will provide you with high-end services without asking for much money.

Services Offered

Once you know what you want, you should identify a top-notch SEO service in your area without much struggle. An excellent SEO service provided specializes in offering other extra services like content writing, link building, web design, and development, just to mention a few. Make sure that the services that they offer are aligned with the requirements of your business.

Transparency

An SEO service provider that guarantees you transparency when it comes to the cost, as well as the strategies that they are using, will turn your business around. If you come across an agency that is not willing to reveal more about the techniques they want to use open your website, you better look elsewhere.…

Jakob Barajas03/27/201909/05/2019