Successful search engine optimization requires analysis and effort over time. In fact, SEO ought to be part of your dental clinic marketing budget. That is because most of the patients will find you online through search engines. However, search engines continue to change their algorithms.
You are probably surprised that your competitors are dominating online searches. If that is the case, then they are probably working with SEO experts. Your practice must be found online. It is possible that some people who recently moved to your area are looking for a new dentist. So, will they come across you or your competitor? These are some of the tips that can change your dental SEO game.
Responsive Website Design
As you know, websites are designed to appear great on the desktop and friendly to mobile devices. Most web designers ensure their sites are Google mobile-friendly. Nowadays, a lot of things have changed, and you need to ensure that your website should be designed for mobile users first. Search engines can omit your website from the SERPs because your website is not optimized for mobile devices.
Website Speed
Page speed and load time are quite important as people get to click around the website for a few seconds. Therefore, if your site is slow to load, you should improve the website speed. It is no surprise that search engines love websites that load fast. For instance, if Google has a few results that compete for the target keyword, it is accepted that Google will prioritize the website that loads faster.
SEO Best Practices
There is a need to improve certain aspects of your website’s design and architecture. In this way, you can improve the number of pages of your website that are indexed by search engines. Moreover, you will increase the likelihood that your pages can rank higher for the targeted keyword phrases. You should note that website content and architecture must be handled methodically and carefully.
Work with Dental Marketing Companies
If you are running a small dental clinic, you should avoid working with large dental marketing service companies. You can easily find reputable local dental SEO companies. Remember that large marketing services companies may have a lot of clients that may rarely pay attention to your business. Also, the level of personal service you get can vary a lot.
