The advancement in technology has transformed various areas, including marketing. It has seen the development of new marketing strategies, including video brochures. You can consider employing this method to market your company uniquely and gain an edge against your competitors. Besides, you can pair video brochures and direct mail to reach your target audience incredibly. You will also take advantage of the traction that video brochures are gaining, as they bring new conversations in marketing.
Here are some of the reasons you should use video brochures in your business marketing strategies:
Long-Term Impact
While printed brochures are common and can be found anywhere, a video embedded in a brochure is a unique and a top-notch tool. The communication and display of your business offerings through video brochures attract new customers and leave them pondering your company. It leaves them with lasting impressions making yours the business on top of their mind whenever they need the products that you offer.
Wide Accessibility
You can rest without any worry when you have video mailers and brochures. You can be assured of an excellent presentation even without good internet speed or WiFi availability.The video brochures enables you to reach existing and potential customers with high-quality information round the clock and in any location.
Furthermore, you have information stored locally on the brochure with the possibility of being updated with the USB cable, making internet connection unnecessary. The standard brochures have 128MB memory, which can play up to 7 minutes of video content. You could upgrade the memory up to 2 GB to have as much as 2 hours of video viewing.
An Edge Against Competition
The effectiveness of brochures as marketing tools is well known. You can opt to set yourself apart from the competitors by offering your customers brochures with more than the standard texts and pictures. You can have a video as part of your brochure to make your clients see how far you can go for them and to have the upper hand on your rivals.
Convenience
The video brochures allow the customers to view them at a convenient time. Besides, the businesses get great convenience since they can have different content whenever they want by changing it. They can easily edit and swap the video content by utilizing the USB drive.
